Friday, April 30, 2010


The transformation is complete! Welcome to Jeanette's..

Almost there..

Designer, James Long and friends made Start's basement beautiful by painting a wall and covering it in gold foil..

Among the many treasures that can be found at Jeanette's, including Jessica Ogden archive pieces from seasons past (ranging from the late 90s to early 00s), you can also find beautiful one off pieces that Louise Gray designed especially for Jeanette's Basement Invasion - she even spraypainted a wall!

Select pieces are now available for purchase online however many items are special one off pieces designed especially for Jeanette's, such as some beautiful Roksanda Illincic dresses and Husam El Odeh jewellery, so if you don't want to miss out then make sure you come into the store to dig out some gems yourself. There are also archive pieces from previous collections from designers such as Blaak and made to order items from Omar Kashoura.

The Start girls were getting excited about all the new season Jonathan Saunders..

Louise Gray set up a projector for the launch party..

Jeanette gave all the lucky Start girls a sneak preview of all the beautiful pieces before the party..

Jeanette's Basement Invasion will be open from April 30th at Start Boutique (42-44 Rivington Street, EC2).

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