Friday, May 07, 2010


Jeanette's Basement Invasion of Start Boutique is now open to the public! Come down to peruse the treasures Jeanette has handpicked; you can shop a selection of both new season and archive pieces that promise not to disappoint. Of course you can find a small selection online, but experiencing the magic of the shop itself is really something not to be missed.

Designers, Louise Gray and James Long decorated his and hers fitting rooms!

You can browse through beautiful fashion coffee tables books for inspiration..

Here's a sneak peek of some of the beautiful items you might find at Jeanette's..

One-off pieces of jewellery by Husam El Odeh..

James Long accessories..

James Long (left), and Louise Gray (right) hanging on the opposite fitting room doors..

Unusual made to order accessories and outerwear from Omar Kashoura especially for Jeanette's..

New season Meadham Kirchoff had all the Start girls swooning..
(Louise Gray has one in pink!)

Some rare archive pieces from (the now closed) Jessica Ogden..

Some one-of-a-kind Roksanda Illincic, especially for Jeanette's..

James Long..

A gorgeous Blaak shirt..

A glamourous A-list celebrity has already visited! Make sure you don't miss out on all the wonderful things you might find at Jeanette's. The Basement Invasion will only last a couple of months so make sure you get down to Start boutique at 42 - 44 Rivington Street, EC2.

Opening hours:
10.30 - 6.30 Monday - Friday
11 - 6 Saturday
1 - 5 Sunday

Friday, April 30, 2010


It's finally here! Jeanette's Basement Invasion had it's fantastic launch party last night at Start Boutique where both men and women are catered for with archive as well as new season picks from the man himself, Jeanette.

Tranny punk band, Ladynoise played their riotous set to a packed house which included the likes of Louise Gray, Dominic Jones and Ben Grimes. The bar (gin & tonics if you care to know) was generously provided by our neighbours Callooh Callay.

Select pieces are available for purchase online now. But be sure to check out the Basement Invasion for yourself if you don't want to miss out on everything Jeanette's has to offer! The shop will only be open in Start's basement (42-44 Rivington Street, EC2) for the next two months or so, so don't hang around.

Photos by Luke Freeman
For more party photos you can go to Start's Facebook fan page here.


The transformation is complete! Welcome to Jeanette's..

Almost there..

Designer, James Long and friends made Start's basement beautiful by painting a wall and covering it in gold foil..

Among the many treasures that can be found at Jeanette's, including Jessica Ogden archive pieces from seasons past (ranging from the late 90s to early 00s), you can also find beautiful one off pieces that Louise Gray designed especially for Jeanette's Basement Invasion - she even spraypainted a wall!

Select pieces are now available for purchase online however many items are special one off pieces designed especially for Jeanette's, such as some beautiful Roksanda Illincic dresses and Husam El Odeh jewellery, so if you don't want to miss out then make sure you come into the store to dig out some gems yourself. There are also archive pieces from previous collections from designers such as Blaak and made to order items from Omar Kashoura.

The Start girls were getting excited about all the new season Jonathan Saunders..

Louise Gray set up a projector for the launch party..

Jeanette gave all the lucky Start girls a sneak preview of all the beautiful pieces before the party..

Jeanette's Basement Invasion will be open from April 30th at Start Boutique (42-44 Rivington Street, EC2).

Tuesday, April 27, 2010


Changes are a foot in the Start basement... very exciting!

Disco-Ball Graveyard...

Our doors have arrived!

Bye Bye Birdies... Henry, stop looking at the naked mannequin!

Friday, April 23, 2010


So, today we shot some of the stock to go online - so exciting to be able to buy Jeanette picks from all over the globe... world domination is in our sights...

Anway... thought we'd share some happy snaps from our day at the studio!

Jonathan Saunders scarf - yes please...

I'm in love with a boy called Maxi...

Vintage Blaak devoree harem pants - to die for!

When camera meets dress... now that's romance.

Tuesday, April 20, 2010


We're super excited to announce the return of Jeanette's!

Yes, Jeanette's will be temporarily transforming the basement of Start London's womenswear store, from Friday 30th April in what we're calling our Basement Invasion.

Our compilation this time around includes Spring/Summer picks from the likes of Richard Nicoll, Louise Grey & Christopher Kane, to name but a few - we don't to give it all away!

Plus, we're handpicking an edit to go on sale online - so you can get a piece of fashion history wherever you are in the world.

And of course, we'd never let something like this go passed unnoticed, so we're holding a spectacular launch party at the store to celebrate Jeanette's sensational return!

(NB. This is a guest list only event, to which you must be invited)